Employee Loyalty As A Company Endorsement

It is fair to say many tow companies just do not have the resources to promote themselves with non traditional message channels. Be it through press releases, interview inquiries or even social media channels like Facebook or LinkedIn. It often requires skills not inherent to our industry or a substantial time commitment from an employee to figure it all out.

I found a great example of a tow company sending our a press release about their 30th anniversary of business with a message wrapped around employee loyalty. It is a fantastic way to promote an important company milestone without looking self-promoting. North Shore Towing in Chicago's Northern suburbs issued a press release through prweb.com (a completely free service which allows you to submit info that they will them disseminate via their proprietary network of news and search contacts) messaging the fact that their very first hire is still with the company. The release goes on to highlight a few employees and their overall family atmosphere and commitment to providing quality services.

A TowProgram tip of the cap to the folks at North Shore Towing. Any time we can get a positive message into the public discussion about members of of the towing community towing as a whole benefits. Selecting a towing provider should not be fear based. Consumers should have access to information helping them choose a provider who is professional, reliable and an active within the community.