Tow Program Guide Table of Contents

A customer gave me a great idea today. She suggested I post the Table of Contents on the site. She said she was amazed at just how much more was in the Guide than she expected.

So, thanks for the idea Katy and here is the Table of Contents Page from the Tow Program Guide. Obviously all of these topics are covered within the program.

Guide Table of Contents

Section 1

How This Program Will Help You

How the Program is Designed
Getting the Program to Work

Profit Analysis
Defining Success
Defining Goals

Understanding Revenue
Traditional Revenue Streams
Towing and Recovery
Call Source
Your Company Data
Calculating Annual Calls Performed
Revenue per Call
Scalability by Call Source

Revenue by Source
Defining Capacity
Non-Traditional Revenue Lines

Section 2

Expense Management
Expense Control Preparation
Summing Annual Expenses
Your Company Data
Fixed Costs
Variable Costs
Calculating Annual Calls Performed
Calculating Cost per Call
Comparing Cost per Call to Revenue per Call
Calculating Profit Margin
How Low Can You Go?
Don’t Cut Yourself Out
Accounting for Intangible Costs
Calculating Your Magic Number
Keeping the Magic Number Magic
Extending Expense Management
Equipment Acquisition
Truck Purchasing Best Practices
Tow Equipment and Supplies
Utilities
Insurance
Incident Reports
Sample Incident Report
Managing Shrinkage
Fuel Consumption

Section 3

Branding & Marketing
Defining Brand
The Naming Dilemma
A Name is Just a Name, is Just a Name?
Critical Naming Considerations
To Change or Not to Change
The Brand Brainstorm
Professionalism in Towing
Describing the Business
The Power of the Tagline
The Marketing Plan- Putting Your Brand to Work
Touch Points
Online Advertising
Maintain the Campaign
Marketing Budgeting
Extending the Brand
Audience
Tactic
Details
Efficiency
Press Releases

Section 4

Winning New Business
Matching Assets to Work Source
Cash Calls
Private-Property Towing
Training Your Customer
Sample Tenant/Resident Notice Letter
Private-Property Contract
Account Calls
Working to Earn the Business
Motor Club Calls
Auction Calls
Municipal/Police Calls
Being the Go-To Company

Section 5

Maximizing Assets
Utilizing Your Asset Pool
Process Management
Employee Management
Minority Partnerships & Profit Sharing
Defining Roles
Work Balance & Distribution
Management Training
Professional Networks
State Towing Associations
Accountability Partnerships

Section 6

Automating Processes
What Do You Do?
Preventative Maintenance Schedule
Automated Toll Passes
Bulk Fuel
Phone Credit Card Processing
Truck Replacement Filter List
Bid Document File
Scan Frequently Used Documents
Phone Log
Billing Inserts

Section 7

Employee Relations
What Makes a Good Employee
Trial/Probation Period
DOT Medical Exam
Setting Expectations
Employee Training
Employee Manual
Sample Employee Manual
Standard Operating Procedures Manual
Sample Standard Operating Procedure Manual
Operator Process Automation
The Safety Award Fund
Weekly Operator Log
Trust, but Verify
GPS Truck tracking

Section 8

Freeing Up Your Time

The Exit Strategy
Piece of mind and the end game.
Independent Valuations
Calculating Sale Price
Materials for Potential Buyers
To Broker or Not to Broker
Presenting Your Business
Business Profile
Summary and Overview
Operations
The Sale Rollercoaster

TowProgram Live DVD Exercises Series